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Why Kids Are Quitting and What the Data Says We Should Do About It
On high school dropout, league fragmentation, private equity, and the community club the future needs
May 22
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Michelle Mullman
Youth Sports Is a Business. It’s Time to Start Treating It Like One.
A conversation with Adam of Satori and why the CX lens changes everything
May 21
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Michelle Mullman
Finding the Field
How Two Friends Are Building the Platform Youth Sports Has Always Needed
May 12
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Michelle Mullman
1
How to Choose the Right Club Team This Tryout Season
A YOUTH SPORTS DECISION GUIDE
May 5
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Michelle Mullman
Why Girls Are Leaving Sport and What Organizations Must Do About It
The retention crisis in girls sports is not a mystery. It is a failure of emotional intelligence, coaching standards, and customer experience design.
May 1
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Michelle Mullman
1
April 2026
Youth Sports Is a Business Study Worth Taking Seriously
BUSINESS STRATEGY
Apr 28
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Michelle Mullman
1
Three Questions Every Youth Sports Parent Should Ask This Tryout Season
After years on the sidelines, here's what I wish I'd known from the start and what every club should be ready to answer.
Apr 23
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Michelle Mullman
3
Why “Why” Is the Most Underused Strategy in Youth Sports
This week, the topic is for all the adults in the room to understand the importance of defining the Why, in particular with regard to the Customer…
Apr 14
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Michelle Mullman
1
1
Welcome to The Customer Experience of Life Newsletter
Written by the author of the book, The Customer Experience of Youth Sports with topics of the CX of Life, Career-ing (is that even a word?), Parenting…
Apr 8
•
Michelle Mullman
1
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